Trends · data through July 2026

Liquor Stores in London

Iceflower tracks 251 stores from 231 liquor stores chains in London. Wine Rack grew fastest over the last year, ahead of Majestic Wine and Bargain Booze.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
231
Tracked stores
251
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wine Rack and Majestic Wine sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wine Rack - -1.0%
2 M Majestic Wine logo Majestic Wine - -5.3%
3 B Bargain Booze - -18.8%
  • Bargain Booze
  • Majestic Wine
  • Tottenham Wine
  • Hedonism Wines
  • Red Lion Wine
  • PS Drinks
  • Kalisco
  • Other tracked chains

Store footprint

Store map

251 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Bargain Booze (9)
  • Majestic Wine (5)
  • Tottenham Wine (1)
  • Hedonism Wines (1)
  • Red Lion Wine (1)
  • PS Drinks (1)
  • Kalisco (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Bargain Booze 9
  • 2 M Majestic Wine logo Majestic Wine 5
  • 3 W Wine Rack 3
  • 4 W Wine Cellar 2
  • 5 T The Whisky Exchange 2
  • 6 B boston express 2
  • 7 C Cheers 2
  • 8 M Millennium Food and Wine 2
  • 9 B Best of Wines 2
  • 10 B Booze Run 1
  • 11 C Champers Wines 1
  • 12 C City Wines 1
  • 13 P Poplar Wines and Spirits 1
  • 14 S Shelley Food & Wine 1
  • 15 P Pindi Food & Wine 1
  • 16 Y Your local express 1
  • 17 V Vino Vita 1
  • 18 O Oval Fine Wines & Beers 1
  • 19 W Wine Bargains of Holborn 1
  • 20 V VT Food & Wine 1
  • 21 W Wine Tiers 1
  • 22 B Belvedere Local 1
  • 23 L Liquor Bins 1
  • 24 L Lucky Wines & Newsagent 1
  • 25 J J and K Food and Wine 1
  • 26 Y Yogi News & Off Licence 1
  • 27 T Tollington Food and Wine 1
  • 28 7 7 Days Food & Wine 1
  • 29 S SN1 Food and Wine 1
  • 30 W Wine Mart 1
  • 31 F Fulham Palace Wines 1
  • 32 W Wine Wise 1
  • 33 B Barley Wine Supermarket 1
  • 34 T T & M Best Food and Wine 1
  • 35 D Drizer Croydon 1
  • 36 W Wine & Vape Hub 1
  • 37 F Foodmandu 1
  • 38 R Rush Green Shop 1
  • 39 C Champers 1
  • 40 S Salthouse Bottles 1
  • 41 K Kings Off Licence 1
  • 42 G Greenmead Wine Store 1
  • 43 K Kala's Convenience 1
  • 44 G Gisha 1
  • 45 S Soul Food & Wine 1
  • 46 P Palace Wines 1
  • 47 T The Gin Warehouse 1
  • 48 I Islington Wine 1
  • 49 H House of Cans 1
  • 50 S Sutton Green Off Licence 1

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