Trends · data through August 2026

Breakfast Restaurants in Kansas City, MO-KS

Iceflower tracks 40 stores from 9 breakfast restaurants chains in Kansas City, MO-KS. First Watch grew fastest over the last year, ahead of The Big Biscuit and Waffle House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
40
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and The Big Biscuit sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch - +2.8%
2 T The Big Biscuit - +2.4%
3 W Waffle House logo Waffle House - +0.5%
4 I IHOP logo IHOP - -22.8%
  • The Big Biscuit
  • Waffle House
  • First Watch
  • IHOP
  • HomeGrown Kansas City
  • Pegahs Family Restaurant
  • Snooze
  • Other tracked chains

Store footprint

Store map

40 tracked store locations in Kansas City, MO-KS. The 7 largest tracked chains are highlighted.

  • The Big Biscuit (9)
  • Waffle House (13)
  • First Watch (9)
  • IHOP (4)
  • HomeGrown Kansas City (1)
  • Pegahs Family Restaurant (1)
  • Snooze (1)
  • Other tracked chains

Top tracked chains by store count

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