Growth
Yum's against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yum's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 149 | Yum's | +0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Yum's locations across 3 US states and DC. District of Columbia, Tennessee, and Maryland hold 92% of them.
Tracked stores by state
- District of Columbia 5
- Tennessee 5
- Maryland 2
- Florida 1
Customer overlap
Who shops at Yum's
Tracked chains Yum's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Globe Liquors
100
Number Nine
86
Texas Convenience Store
74
Roha Liquors
61
JC Liquors
55
Benning Liquors
53
Big D Liquor Stores
46
Trade
42
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