Growth
Wilco against its category
The biggest tracked US hardware stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wilco's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tractor Supply Co.
|
+3.1% |
| 2 |
M
Menards
|
-3.9% |
| 3 |
H
Harbor Freight Tools
|
-2.4% |
| 4 |
A
Ace Hardware
|
+1.2% |
| 5 |
S
Sherwin-Williams
|
+12.2% |
| 6 |
T
True Value
|
-12.0% |
| 7 |
W
Wilco
|
+2.2% |
| 8 |
S
Standard Plumbing Supply
|
- |
| 9 |
T
Tractor Supply Company
|
-9.7% |
| 10 |
L
Lowes
|
-8.7% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Wilco locations across 3 US states.
Tracked stores by state
- Oregon 15
- Washington 7
- California 2
Customer overlap
Who shops at Wilco
Tracked chains Wilco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Prineville RV Park
100
B
Bob's Sporting Goods
80
C
Coastal Smash Redmond
68
D
Deschutes County Solid Waste
65
T
Towne Pump
64
R
Red Leaf Organic Coffee
63
P
PARR Lumber
61
More trends