Growth
Wilco against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wilco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tractor Supply Co. | +1.4% |
| 2 | Fleet Farm | +3.4% |
| 3 | Rural King | +2.2% |
| 4 | Blain's Farm & Fleet | -4.5% |
| 5 | D&B Supply | -1.2% |
| 6 | C-A-L Ranch Stores | -18.1% |
| 7 | BomgaarsSupply | +2.0% |
| 8 | Murdoch's Ranch & Home Supply | +8.2% |
| 9 | Runnings | +5.5% |
| 10 | Atwoods Ranch & Home Goods | +5.2% |
| 11 | Wilco | -11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Wilco locations across 3 US states. Oregon holds 64% of them.
Tracked stores by state
- Oregon 16
- Washington 7
- California 2
Customer overlap
Who shops at Wilco
Tracked chains Wilco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Space Age
100
Fred Meyer
75
Bob's Sporting Goods
69
Prineville DMV
64
Bi-Mart
63
Erickson's Thriftway
57
Wagner's Market Fresh IGA
56
Cowlitz Tobacco Outlet
53
Redmond Travel center
52
Cascade Select Market
52
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