Chain · United States · data through September 2026

W Wally's logo Wally's

Iceflower tracks 14 Wally's stores across 10 US states. It ranks #9 of 80 tracked US truck stops & travel centers by card spend. Its share of tracked category spend moved -0.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
14
States
10
Category
Truck Stops & Travel Centers
Category rank
#9

Growth

Wally's against its category

The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wally's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 L Love's Travel Stop logo Love's Travel Stop +0.3%
2 B Buc-ee's logo Buc-ee's +12.5%
3 P Pilot Flying J logo Pilot Flying J -11.7%
4 S Space Age logo Space Age +7.1%
5 T TravelCenters of America logo TravelCenters of America -16.6%
6 R Road Ranger logo Road Ranger -5.7%
7 F Fuel Mart +0.9%
8 T TravelCenters-TA-Petro logo TravelCenters-TA-Petro -22.4%
9 W Wally's logo Wally's -0.7%
10 B Big D -1.7%

Share of tracked category spend, indexed

100 152.4 2024 Q4 2026 Q3

Store footprint

Store map

14 tracked Wally's locations across 10 US states.

Customer overlap

Who shops at Wally's

Tracked chains Wally's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

S Schnucks logo Schnucks 100
Q Qik-n-EZ 35
F Fort Leonard Wood Commissary 33
F FastLane 28
D Decatur Utilities 27
C Corn Belt Energy logo Corn Belt Energy 27
J Jewel-Osco logo Jewel-Osco 24

More trends

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