Growth
Viva Chicken against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Viva Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
| 74 |
V
Viva Chicken
|
-0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Viva Chicken locations across 3 US states.
Tracked stores by state
- North Carolina 9
- South Carolina 3
- Utah 1
Customer overlap
Who shops at Viva Chicken
Tracked chains Viva Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Union Power Cooperative
100
Union Power Cooperative
100
A
Atrium Health
77
Atrium Health
77
B
Blumenthal Performing Arts Center
59
Blumenthal Performing Arts Center
59
S
Stacks Kitchen
56
Stacks Kitchen
56
U
Union County Co
55
M
Maxwell's Tavern
54
M
Modern Salon & Spa
50
Modern Salon & Spa
50
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