Growth
Urban Plates against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Urban Plates's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Clean Eatz | -0.2% |
| 2 | BIBIBOP Asian Grill | +8.4% |
| 3 | Sweetgreen | -6.8% |
| 4 | Cafe Zupas | +6.9% |
| 5 | Salad and Go | -34.5% |
| 6 | Flower Child | - |
| 7 | Flame Broiler | +5.9% |
| 8 | Salata | -5.4% |
| 9 | Chopt Creative Salad Co. | +0.7% |
| 10 | CoreLife Eatery | -8.7% |
| 15 | Urban Plates | - |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Urban Plates locations across 2 US states. California holds 95% of them.
Tracked stores by state
- California 20
- Virginia 1
Customer overlap
Who shops at Urban Plates
Tracked chains Urban Plates customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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