Growth
Urban Bird Hot Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Urban Bird Hot Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-1.0% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.6% |
| 3 |
Z
Zaxby's
|
+4.4% |
| 4 |
W
Wingstop
|
-2.9% |
| 5 |
B
Bojangles'
|
-1.1% |
| 6 |
R
Roosters
|
-0.2% |
| 7 |
C
Church's Chicken
|
+6.7% |
| 8 |
S
Slim Chickens
|
-3.6% |
| 9 |
P
Pollo Tropical
|
-2.0% |
| 10 |
A
America's Best Wings
|
+10.7% |
| 93 |
U
Urban Bird Hot Chicken
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Urban Bird Hot Chicken locations across 1 US state.
Tracked stores by state
- Texas 14
Customer overlap
Who shops at Urban Bird Hot Chicken
Tracked chains Urban Bird Hot Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ifixubreak HEB
51
B
Bel Furniture Corporate Office and Distribution Center
41
C
CirclesX
40
B
Big City Wings
36
G
Glitters and Gems Beauty Empire
36
H
Houston Community College
32
C
Checkout
27
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