Growth
Underground Station against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Underground Station's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DSW Designer Shoe Warehouse
|
-6.6% |
| 2 |
J
Journeys
|
+7.2% |
| 3 |
F
Famous Footwear
|
-0.8% |
| 4 |
S
Shoe Carnival
|
-2.5% |
| 5 |
V
Vans
|
+12.6% |
| 6 |
R
Rack Room Shoes
|
-5.2% |
| 7 |
C
Crocs
|
-4.0% |
| 8 | S Shoe Dept. Encore | -2.0% |
| 9 |
W
WSS
|
-7.9% |
| 10 |
S
Shoe Show
|
+0.6% |
| 110 | U Underground Station | -16.4% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Underground Station locations across 12 US states.
Customer overlap
Who shops at Underground Station
Tracked chains Underground Station customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Edwards Cash Saver
100
T
Top Crab Seafood & Bar
70
H
Hair Global Augusta
68
P
Practice Plus
63
M
Manhattan Men's Wear
52
A
Arkansas Children's Hospital
44
Arkansas Children's Hospital
44
A
Augusta Beauty Outlet
43
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