Growth
First Tee against its category
The biggest tracked US youth sports & activities by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Tee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goldfish Swim School
|
-44.0% |
| 2 |
T
The Little Gym
|
- |
| 3 |
K
KidStrong
|
+8.6% |
| 4 | S Soccer Shots | - |
| 5 |
F
First Tee
|
+15.6% |
| 6 | Z Zero Gravity | -32.0% |
| 7 |
I
i9 Sports
|
- |
| 8 |
C
Champion Force Athletics
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked First Tee locations across 12 US states.
Customer overlap
Who shops at First Tee
Tracked chains First Tee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Drumlins Country Club
100
G
Green Lakes Golf Course
90
M
Mellinger Beer Distributor
79
M
Mario's Oakland Saloon
79
D
Drumlins East
78
3
3 Lakes Golf Course
75
3 Lakes Golf Course
75
T
Tops Xpress Fuel
58
B
Brian's Landing
50
M
Mario and Salvo's Pizzeria
48
P
Pine Creek Golf Center
45
More trends