Growth
The Fort against its category
The biggest tracked US sport fitness facility chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Fort's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Turning Stone Golf
|
+0.7% |
| 2 | P Philadelphia 76ers Training Complex | - |
| 3 | A Afrim's Sports | +15.6% |
| 4 | M Mt Princeton | +9.6% |
| 5 | A Atlantic Park Surf | - |
| 6 |
T
Twist'N Flip Gymnastics
|
- |
| 7 |
T
The Front Climbing Club
|
+9.1% |
| 8 | G GOLFTEC | -12.4% |
| 9 |
S
Silverlake "The Family Place"
|
-13.1% |
| 10 | C Craig's Cruisers | -5.0% |
| 27 | T The Fort | -8.2% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Fort locations across 10 US states.
Tracked stores by state
- California 1
- Colorado 1
- Florida 1
- Iowa 1
- Minnesota 1
- Montana 1
- Nebraska 1
- New Hampshire 1
- New York 1
- Wyoming 1
Customer overlap
Who shops at The Fort
Tracked chains The Fort customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Big T IGA
100
T
Timber Bar
86
C
Cazenovia Sports Bowl
79
S
Shipton's Big R
61
B
Big Timber
61
T
Town & Country Foods
55
B
Billings
51
L
Lebanon Co Op Cafe
49
C
Casey's Corner
38
D
Diamond X Beer Co
32
More trends