Growth
Sperry against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sperry's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DSW Designer Shoe Warehouse
|
-6.6% |
| 2 |
J
Journeys
|
+7.2% |
| 3 |
F
Famous Footwear
|
-0.8% |
| 4 |
S
Shoe Carnival
|
-2.5% |
| 5 |
V
Vans
|
+12.6% |
| 6 |
R
Rack Room Shoes
|
-5.2% |
| 7 |
C
Crocs
|
-4.0% |
| 8 | S Shoe Dept. Encore | -2.0% |
| 9 |
W
WSS
|
-7.9% |
| 10 |
S
Shoe Show
|
+0.6% |
| 178 |
S
Sperry
|
-39.7% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Sperry locations across 11 US states.
Tracked stores by state
- Florida 5
- New York 2
- Ohio 2
- Pennsylvania 2
- Delaware 1
- Georgia 1
- Indiana 1
- Michigan 1
- North Carolina 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Sperry
Tracked chains Sperry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mr Pan Ramen House
100
T
The Tavern at Your Nexton Harris Teeter
92
The Tavern at Your Nexton Harris Teeter
92
P
Page's Okra Grill
73
Page's Okra Grill
73
S
Stauffers of Kissel Hill
68
Stauffers of Kissel Hill
68
S
Swig & Swine
55
Swig & Swine
55
B
BlueWater Market
55
D
Detwiler's Farm Market
53
Detwiler's Farm Market
53
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