Growth
Smithfield's Chicken 'N Bar-B-Q against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smithfield's Chicken 'N Bar-B-Q's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 119 |
S
Smithfield's Chicken 'N Bar-B-Q
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Smithfield's Chicken 'N Bar-B-Q locations across 1 US state.
Tracked stores by state
Customer overlap
Who shops at Smithfield's Chicken 'N Bar-B-Q
Tracked chains Smithfield's Chicken 'N Bar-B-Q customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pierce & Co General Store
100
H
Hills Food Store
99
W
Whiteville License Plate Agency
84
E
El Juan Mariscos & Grill
62
D
Duffer's Bar & Grill
59
G
Gurganus Feed and Grain, LLC
59
E
East Wind chinese restaurant
59
A
Ana's Tex Mex
56
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