Growth
Russell Stover against its category
The biggest tracked US candy shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Russell Stover's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
|
+13.2% |
| 2 |
R
|
- |
| 3 |
I
|
-11.8% |
| 4 |
M
|
-1.8% |
| 5 |
G
|
+9.6% |
| 6 |
S
|
+12.2% |
| 7 |
G
|
+3.2% |
| 8 | L Lindt | -21.3% |
| 9 | C Candy Kitchen | -12.0% |
| 10 |
R
|
-7.5% |
| 28 |
R
|
+6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Russell Stover locations across 11 US states.
Customer overlap
Who shops at Russell Stover
Tracked chains Russell Stover customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends