Growth
IT'SUGAR against its category
The biggest tracked US candy shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IT'SUGAR's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | See's Candies | +12.1% |
| 2 | Rocky Mountain Chocolate Factory | - |
| 3 | IT'SUGAR | -14.4% |
| 4 | Grandpa Joe's Candy Shop | +11.1% |
| 5 | Ghirardelli Ice Cream & Chocolate Shop | -0.5% |
| 6 | Malley's Chocolates | -1.3% |
| 7 | Sarris Candies | - |
| 8 | Gertrude Hawk Chocolates | +5.7% |
| 9 | Lindt | -14.9% |
| 10 | Candy Kitchen | -9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
94 tracked IT'SUGAR locations across 28 US states. California, Florida, and New York hold 35% of them.
Tracked stores by state
- California 11
- Florida 11
- New York 11
- Texas 8
- Illinois 5
- Maryland 5
- New Jersey 5
- Nevada 5
- Arizona 4
- Massachusetts 3
- Ohio 3
- Colorado 2
- Hawaii 2
- Missouri 2
- Oklahoma 2
- South Carolina 2
- Tennessee 2
- Alabama 1
- Connecticut 1
- Georgia 1
- Idaho 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- New Hampshire 1
- Utah 1
- Washington 1
Customer overlap
Who shops at IT'SUGAR
Tracked chains IT'SUGAR customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pearl Harbor
100
Hickam AFB Commissary
95
Schofield Barracks
81
Pearl Harbor Commissary
74
Port Hueneme Commissary
65
Kaneohe MCAS Commissary
58
Schofield Barracks Main Exchange
53
Port Hueneme City
30
Foodland
29
More trends