Growth
Route 66 against its category
The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Route 66's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Love's Travel Stop
|
+0.3% |
| 2 |
B
Buc-ee's
|
+12.5% |
| 3 |
P
Pilot Flying J
|
-11.7% |
| 4 |
S
Space Age
|
+7.1% |
| 5 |
T
TravelCenters of America
|
-16.6% |
| 6 |
R
Road Ranger
|
-5.7% |
| 7 | F Fuel Mart | +0.9% |
| 8 |
T
TravelCenters-TA-Petro
|
-22.4% |
| 9 |
W
Wally's
|
-0.7% |
| 10 | B Big D | -1.7% |
| 17 | R Route 66 | -10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Route 66 locations across 8 US states.
Tracked stores by state
- Arizona 2
- California 2
- Illinois 1
- Maine 1
- New Mexico 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Route 66
Tracked chains Route 66 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fire Rock Navajo Casino
100
D
Dancing Eagle Casino
41
I
Isleta Resort & Casino
35
Isleta Resort & Casino
35
G
Gallup City Manager's Office
29
S
Santa Ana Star Casino
25
Santa Ana Star Casino
25
T
T & R Market
22
D
Downs At Albuquerque
21
C
Continental Divide Electric Cooperative
21
Continental Divide Electric Cooperative
21
D
Dancing Eagle Travel Center
20
S
Sandia Resort & Casino
20
More trends