Growth
PDQ against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks PDQ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 40 | PDQ | -40.7% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked PDQ locations across 9 US states. Florida, North Carolina, and South Carolina hold 87% of them.
Tracked stores by state
- Florida 32
- North Carolina 5
- South Carolina 2
- Colorado 1
- New Jersey 1
- New York 1
- Oklahoma 1
- Texas 1
- Washington 1
Customer overlap
Who shops at PDQ
Tracked chains PDQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Publix
100
Cashion's Quik Stop
48
Automated Petroleum & Energy
35
RaceTrac
31
Winn-Dixie
28
Wawa
24
NCDOT DMV Driver License Office
24
Rio 150 Mexican Restaurant
24
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