Growth
New Dragon against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Dragon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 154 | N New Dragon | -11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked New Dragon locations across 9 US states.
Tracked stores by state
- New York 4
- South Carolina 3
- Colorado 1
- Florida 1
- Georgia 1
- Indiana 1
- New Mexico 1
- Pennsylvania 1
- Rhode Island 1
Customer overlap
Who shops at New Dragon
Tracked chains New Dragon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Shumpert's IGA
100
W
West Side Grocery
56
T
Tijuana's Grill
54
B
Bee'z Bistro & Pub
53
O
O M Mini Mart
49
S
Shady Rest Family Restaurant
48
P
Pee Dee Hardware & Supply
44
B
Betty's Quick Stop
38
T
The Beer Warehouse
38
R
Ridge Convenient Store
37
More trends