Growth
Morgan Stanley against its category
The biggest tracked US financial advisors & retirement plans by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morgan Stanley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Multiservicios Hispanos | - |
| 2 | B Benton County Tax Coll | -1.6% |
| 3 | P Prime Financial Services | +4.3% |
| 4 | J JRJ Income Tax Services | - |
| 5 | C Chapman Financial Services | +14.8% |
| 6 | L Levy County Tax Collector | -39.9% |
| 7 |
P
Paramount Tax & Accounting
|
- |
| 8 | T The Tax Office | - |
| 9 |
E
Edward Jones
|
-1.1% |
| 10 |
O
Ownwell
|
-27.8% |
| 21 |
M
Morgan Stanley
|
+16.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Morgan Stanley locations across 10 US states.
Tracked stores by state
- Florida 2
- New York 2
- California 1
- Connecticut 1
- Georgia 1
- Iowa 1
- Louisiana 1
- Maryland 1
- Ohio 1
- Tennessee 1
Customer overlap
Who shops at Morgan Stanley
Tracked chains Morgan Stanley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
AMC Sundial 12
100
AMC Sundial 12
100
F
Ferg's Sports Bar & Grill
42
S
Stillwaters Tavern
35
N
Noble Crust
34
Noble Crust
34
F
Five Bucks Drinkery
29
Five Bucks Drinkery
29
T
Tampa International Airport
25
Tampa International Airport
25
M
Mazzaro Italian Market
25
Mazzaro Italian Market
25
B
BellaBrava
25
3
3 Daughters Brewing
23
More trends