Growth
Mister O1 Extraordinary Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mister O1 Extraordinary Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 66 | Mister O1 Extraordinary Pizza | - |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Mister O1 Extraordinary Pizza locations across 3 US states. Florida holds 70% of them.
Customer overlap
Who shops at Mister O1 Extraordinary Pizza
Tracked chains Mister O1 Extraordinary Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Milam's Market
100
Publix
63
Graziano's Market
59
Narbona Coconut Grove
51
Hemingway's Tavern
47
Motek Brickell
40
Food & Thought
37
Casa Tua Cucina
36
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