Growth
Maryland Fried Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maryland Fried Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 62 | Maryland Fried Chicken | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Maryland Fried Chicken locations across 3 US states. Georgia holds 44% of them.
Tracked stores by state
- Georgia 11
- Florida 10
- South Carolina 4
Customer overlap
Who shops at Maryland Fried Chicken
Tracked chains Maryland Fried Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Russell's Pizza
100
Conway IGA
71
Glamour Beauty Supply
65
Albany Utility
63
Sunhouse
58
Homerun Foods
56
Conway Fresh Meat
54
Conway Feed & Garden
54
College Corner
53
Safehands Discount Tires
52
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