Growth
Mamma Mia against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mamma Mia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
| 127 | Mamma Mia | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Mamma Mia locations across 12 US states. Florida, California, and North Carolina hold 48% of them.
Tracked stores by state
- Florida 5
- California 3
- North Carolina 3
- Massachusetts 2
- New York 2
- Virginia 2
- Alabama 1
- Illinois 1
- Maryland 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Mamma Mia
Tracked chains Mamma Mia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Price and Gannon
100
Doc's Riverside Grille
87
The Market at Pinehills
83
Hillside Liquor and Deli
67
Centreville Liquors
64
Uno Más
55
Western Tire & Auto
54
Long Ridge Wine & Spirits
53
Trailways Truck Stop
52
Rhodes Store
51
More trends