Growth
Maid Brigade against its category
The biggest tracked US house cleaning service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Maid Brigade's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Stanley Steemer
|
-6.3% |
| 2 | E Ever | -20.5% |
| 3 |
M
Molly Maid
|
+16.3% |
| 4 |
T
The Cleaning Authority
|
+1.0% |
| 5 |
M
Merry Maids
|
- |
| 6 |
T
The Maids
|
+2.5% |
| 7 |
Z
Zerorez
|
+1.1% |
| 8 |
M
MaidPro
|
- |
| 9 |
M
Maid Brigade
|
- |
| 10 |
T
Two Maids
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Maid Brigade locations across 9 US states.
Tracked stores by state
- New York 2
- Virginia 2
- Washington 2
- Connecticut 1
- Florida 1
- Indiana 1
- Maryland 1
- North Carolina 1
- Oregon 1
Customer overlap
Who shops at Maid Brigade
Tracked chains Maid Brigade customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends