Growth
Hometown Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hometown Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 43 | Hometown Pizza | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked Hometown Pizza locations across 18 US states. Kentucky, Mississippi, and Washington hold 47% of them.
Tracked stores by state
- Kentucky 17
- Mississippi 4
- Washington 4
- Connecticut 3
- Georgia 3
- Michigan 3
- Ohio 3
- Alabama 2
- Indiana 2
- Maine 2
- Oregon 2
- Tennessee 2
- Massachusetts 1
- Missouri 1
- Nevada 1
- Oklahoma 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Hometown Pizza
Tracked chains Hometown Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Shelby Energy Cooperative
100
City of Taylorsville
87
Taylorsville Country Club
72
Muletown Mini Mart
70
Minford IGA
70
Cowboys Food Store
68
Gustavo's Mexican Grill
58
Cowboys Food Stores
49
Southern States Owenton Cooperative
49
Seasoned Pub & Grill
48
More trends