Growth
Hattie B's Hot Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hattie B's Hot Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 34 |
H
Hattie B's Hot Chicken
|
-8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Hattie B's Hot Chicken locations across 5 US states.
Customer overlap
Who shops at Hattie B's Hot Chicken
Tracked chains Hattie B's Hot Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Publix Gas
100
T
Turnip Truck
72
W
Waldo's Chicken & Beer
68
Waldo's Chicken & Beer
68
E
Edley's Bar-B-Que
67
Edley's Bar-B-Que
67
V
Vanderbilt University
66
Vanderbilt University
66
M
Middle Tennessee Electric
56
Middle Tennessee Electric
56
M
Martin's Bar-B-Que Joint
54
Martin's Bar-B-Que Joint
54
J
Jonathan's Grille
51
A
Alabama ABC Store
50
B
Bridgestone Arena
46
Bridgestone Arena
46
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