Growth
Happy's Pizza against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy's Pizza's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Casey's
|
+11.6% |
| 2 |
D
Domino's Pizza
|
-3.9% |
| 3 |
L
Little Caesars
|
-14.5% |
| 4 |
P
Papa John's Pizza
|
+0.8% |
| 5 |
P
Pizza Hut
|
-12.3% |
| 6 |
M
Marco's Pizza
|
+0.6% |
| 7 |
C
Chuck E. Cheese
|
+0.5% |
| 8 |
M
Mellow Mushroom
|
+0.9% |
| 9 |
J
Jet's Pizza
|
-21.8% |
| 10 |
L
LaRosa's Pizzeria
|
-0.9% |
| 122 |
H
Happy's Pizza
|
-10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Happy's Pizza locations across 3 US states.
Customer overlap
Who shops at Happy's Pizza
Tracked chains Happy's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DTE Energy
100
DTE Energy
100
G
Glory Supermarket
78
C
Cattleman's Meat & Produce
71
I
Imperial Fresh Market
65
S
Sun Valley Supermarket
58
K
Kelly Beauty
58
N
Nicky D's
57
L
L Georges Coney Island
57
T
Trentwood Farms
54
B
Big League Brews
53
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