Growth
Happy's Pizza against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
| 39 | Happy's Pizza | -0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Happy's Pizza locations across 3 US states. Michigan holds 80% of them.
Customer overlap
Who shops at Happy's Pizza
Tracked chains Happy's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
DTE Energy
100
Glory Supermarket
86
Imperial Fresh Market
75
L Georges Coney Island
75
Nicky D's
71
Kelly Beauty
64
Sun Valley Supermarket
64
Cattleman's Meat & Produce
61
Trentwood Farms
61
Six Star Family Restaurant
58
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