Growth
Happy House against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Happy House locations across 9 US states.
Tracked stores by state
- Florida 3
- Oklahoma 3
- Missouri 2
- New York 2
- Pennsylvania 2
- Georgia 1
- Kansas 1
- Massachusetts 1
- Ohio 1
Customer overlap
Who shops at Happy House
Tracked chains Happy House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wayne's Country Market
100
T
The Local At 97
78
H
Hercules Express Wash
62
N
NICKEL & BEAN
51
K
Kims Oriental Market
40
W
Wokano
38
M
Mansfield Family Restaurant
37
R
Rancho Fiesta
36
S
Stoodt's Fresh Market
36
C
Carmine's Parkside Pizza
32
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