Growth
El Mercado against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mercado's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Vallarta Supermarkets
|
+9.1% |
| 2 |
N
Northgate Gonzalez Markets
|
+6.8% |
| 3 |
C
Cardenas Markets
|
-4.9% |
| 4 |
R
Rancho Markets
|
-3.5% |
| 5 |
E
El Super
|
-4.3% |
| 6 |
F
Fiesta Mart
|
-2.8% |
| 7 |
B
Bravo Supermarkets
|
+3.2% |
| 8 |
S
Superior Grocers
|
-1.4% |
| 9 |
C
Compare Foods
|
-10.9% |
| 10 |
P
Presidente Supermarket
|
-8.8% |
| 184 | E El Mercado | +6.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked El Mercado locations across 8 US states.
Tracked stores by state
- Texas 4
- Connecticut 2
- Alabama 1
- Arkansas 1
- Arizona 1
- California 1
- Illinois 1
- New Jersey 1
Customer overlap
Who shops at El Mercado
Tracked chains El Mercado customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mi Pueblo Supermarket
100
G
Garrett's Supermarket IGA
59
T
Tubac Market
56
G
Gordos
50
E
El Pollo Lucas
36
L
Los Pedros Mexican Grill
33
N
Nueva Michoacana 2
33
L
La Libertad
28
C
Chow Town
14
T
Tubac Golf Resort & Spa
13
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