Growth
Dollar General Market against its category
The biggest tracked US discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar General Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | ALDI | +2.9% |
| 2 | WinCo | -8.7% |
| 3 | Lidl | -0.2% |
| 4 | Grocery Outlet | +9.3% |
| 5 | Smart & Final | +2.1% |
| 6 | Food 4 Less | +0.8% |
| 7 | Save A Lot | -1.3% |
| 8 | Marc's | -6.3% |
| 9 | FoodMaxx | -4.4% |
| 10 | Food Depot | +0.6% |
| 17 | Dollar General Market | +2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Dollar General Market locations across 14 US states. Kentucky, Tennessee, and Illinois hold 38% of them.
Tracked stores by state
- Kentucky 4
- Tennessee 3
- Illinois 2
- North Carolina 2
- New York 2
- Ohio 2
- South Carolina 2
- Alabama 1
- Florida 1
- Iowa 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- Oklahoma 1
Customer overlap
Who shops at Dollar General Market
Tracked chains Dollar General Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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