Growth
Detroit Wing Co. against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Detroit Wing Co.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 123 | Detroit Wing Co. | -19.2% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Detroit Wing Co. locations across 4 US states. Michigan, Florida, and Indiana hold 96% of them.
Customer overlap
Who shops at Detroit Wing Co.
Tracked chains Detroit Wing Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pure Gas Inc
100
Harper's Restaurant and Brewpub
87
Meijer
84
Tom's Food Markets
78
Mugg & Bopps
65
DTE Energy
61
Pita Way
48
Weiss' Meats and Deli
48
Buscemi's
47
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