Growth
Chopstick against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chopstick's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Chopstick locations across 7 US states. New York, Florida, and Illinois hold 60% of them.
Customer overlap
Who shops at Chopstick
Tracked chains Chopstick customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Five Points Liquor & Wine
100
Take 10 Market
57
Robert's Pools
56
Happy Place Pub & Play
54
Columbus Regional Health
54
Woodbine Animal Clinic
53
54 Wine and Spirits
50
City of Columbus
48
Wasabi 54
43
Val-U Liquors
41
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