Growth
Chick O Fish against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chick O Fish's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Chick O Fish locations across 4 US states.
Customer overlap
Who shops at Chick O Fish
Tracked chains Chick O Fish customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dollar Mania
100
T
Thrifty Discount Liquor & Wine
78
P
Pine and Peoria Liquor and Wine
73
W
Warehouse Market
67
R
Rubba Boot Crawfish Co.
64
K
Kims Cook House
54
C
Connected Bottle Shop
54
H
Hair Empire
48
H
Hunter Crab
44
S
Super S
43
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