Growth
Calico against its category
The biggest tracked US home decor chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Calico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
At Home
|
-4.9% |
| 2 |
C
Cost Plus World Market
|
- |
| 3 |
K
Kirkland's
|
-1.6% |
| 4 |
O
Old Time Pottery
|
-62.2% |
| 5 | B Blinds To Go | -32.7% |
| 6 |
V
Visual Comfort & Co.
|
+7.0% |
| 7 |
W
World Market
|
+15.8% |
| 8 | C Colorize INC | - |
| 9 |
E
EverLights
|
- |
| 10 |
C
Capitol Lighting
|
- |
| 17 | C Calico | -25.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Calico locations across 7 US states and DC.
Tracked stores by state
- Virginia 4
- District of Columbia 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- North Carolina 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Calico
Tracked chains Calico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ivy & Coney
100
E
Exiles
47
A
American Ice Company
47
T
The Wonderland Ballroom
46
F
Franklin Hall
43
B
Bar Chinois
42
B
Black Whiskey
40
D
Dacha Beer Garden
39
Dacha Beer Garden
39
M
Midlands Beer Garden
32
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