Growth
Brookstone against its category
The biggest tracked US airport shops & travel retail chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brookstone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hudson News
|
+0.5% |
| 2 | O On The Fly | +4.3% |
| 3 |
H
Hudson
|
-2.9% |
| 4 |
I
InMotion
|
+4.7% |
| 5 |
G
Good 2 Go
|
-6.9% |
| 6 |
D
DFS
|
-43.0% |
| 7 |
E
Evolve by Hudson
|
-0.3% |
| 8 |
D
Duty Free Americas
|
-9.7% |
| 9 | U Urban Market | +13.7% |
| 10 |
C
Cibo Express Gourmet Market
|
- |
| 12 | B Brookstone | -8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Brookstone locations across 13 US states.
Tracked stores by state
- California 11
- Georgia 5
- Pennsylvania 4
- Texas 3
- Virginia 3
- Colorado 2
- Florida 2
- Michigan 2
- Nevada 2
- Illinois 1
- New York 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Brookstone
Tracked chains Brookstone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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