Growth
Boudin against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boudin's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.6% |
| 2 |
N
Nothing Bundt Cakes
|
+10.4% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.6% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.2% |
| 9 |
G
Great American Cookies
|
-3.6% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 105 |
B
Boudin
|
-11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Boudin locations across 1 US state.
Tracked stores by state
- California 14
Customer overlap
Who shops at Boudin
Tracked chains Boudin customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marina Marketplace
100
P
Podesto's
92
P
Pet Supplies Plus Stockton
76
Pet Supplies Plus Stockton
76
B
Bud's Seafood Grille
69
D
Dave Wong's
66
O
Oliver's Market
56
A
Andronico's Community Markets
55
Andronico's Community Markets
55
C
Casa Flores
51
More trends