Growth
Birkenstock against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Birkenstock's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DSW Designer Shoe Warehouse
|
-6.6% |
| 2 |
J
Journeys
|
+7.2% |
| 3 |
F
Famous Footwear
|
-0.8% |
| 4 |
S
Shoe Carnival
|
-2.5% |
| 5 |
V
Vans
|
+12.6% |
| 6 |
R
Rack Room Shoes
|
-5.2% |
| 7 |
C
Crocs
|
-4.0% |
| 8 | S Shoe Dept. Encore | -2.0% |
| 9 |
W
WSS
|
-7.9% |
| 10 |
S
Shoe Show
|
+0.6% |
| 22 |
B
Birkenstock
|
-1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Birkenstock locations across 10 US states.
Tracked stores by state
- California 10
- North Carolina 3
- Florida 2
- Illinois 2
- Arizona 1
- Massachusetts 1
- Missouri 1
- New York 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Birkenstock
Tracked chains Birkenstock customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Good Earth Natural Foods
100
F
Frasier Farms
50
W
Woodlands Market
45
B
Boney's Bayside Market
30
L
Lazy Acres Market
25
Lazy Acres Market
25
C
Cardiff Seaside Market
25
Cardiff Seaside Market
25
M
Mollie Stone's
24
Mollie Stone's
24
W
Windmill Farms
22
F
Fry's Marketplace
17
Fry's Marketplace
17
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