Growth
Big Chic against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Chic's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 91 | Big Chic | +0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Big Chic locations across 1 US state. All of them are in Georgia.
Tracked stores by state
- Georgia 14
Customer overlap
Who shops at Big Chic
Tracked chains Big Chic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Knoxville Store Inc
100
Magic City Bottle Shop
79
A1 Beauty and Beyond Beauty Supply
74
Pepo's
73
Race Express
63
Train Depot Bottle Shop
60
Taylor Foster Hardware
59
Wing Today
59
Food Depot
59
Roberta Drugs
58
More trends