Growth
Benjamin Moore against its category
The biggest tracked US home improvement center chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Benjamin Moore's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | The Home Depot | -0.2% |
| 2 | Lowe's Home Improvement | +0.6% |
| 3 | Menards | +7.9% |
| 4 | Sherwin-Williams | -8.2% |
| 5 | Floor & Decor | -8.2% |
| 6 | Leslie's Pool Supplies | -8.2% |
| 7 | The Tile Shop | -5.0% |
| 8 | Friedman's Home Improvement | -2.7% |
| 9 | Lowes | -4.2% |
| 10 | McCoy's Building Supply | +3.8% |
| 21 | Benjamin Moore | +15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
86 tracked Benjamin Moore locations across 20 US states. Illinois, New Jersey, and California hold 72% of them.
Tracked stores by state
- Illinois 53
- New Jersey 5
- California 4
- Michigan 3
- North Carolina 3
- Florida 2
- Georgia 2
- Maine 2
- Arkansas 1
- Arizona 1
- Delaware 1
- Indiana 1
- Massachusetts 1
- Oregon 1
- Pennsylvania 1
- Texas 1
- Utah 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Benjamin Moore
Tracked chains Benjamin Moore customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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