Growth
Asian Star against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Asian Star's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 135 | A Asian Star | -8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Asian Star locations across 11 US states.
Customer overlap
Who shops at Asian Star
Tracked chains Asian Star customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Yuma Commissary
100
MCAS Yuma Commissary
100
P
Princeton
79
E
Evolution Cigars & E-Cigarettes
68
M
Maidlow's Package Store
58
D
Del Sol IGA
54
B
Brewers Restaurant & Sports Bar
54
C
Chris's Quick Lube
52
T
Taco Tierra
52
B
Brother Liquors
51
G
Guacamole Grill
51
More trends