Growth
Asian Chao against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Asian Chao's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 22 | Asian Chao | -5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Asian Chao locations across 12 US states. Florida, Ohio, and Georgia hold 57% of them.
Tracked stores by state
- Florida 13
- Ohio 5
- Georgia 3
- Indiana 3
- New Jersey 3
- Maryland 2
- New York 2
- Tennessee 2
- Illinois 1
- Massachusetts 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Asian Chao
Tracked chains Asian Chao customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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