Growth
Waterfields against its category
The biggest tracked UK bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waterfields's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 | G GAIL's | +10.1% |
| 3 |
C
Cake Box
|
+12.5% |
| 4 | M MOR Bakery & Kitchen | - |
| 5 | S Simmons Bakers | -2.7% |
| 6 | B Bayne's | -1.5% |
| 7 | B Birds Bakery | -4.2% |
| 8 | T The Cornish Bakery | +9.7% |
| 9 | N Nafees Bakers & Sweets | +14.8% |
| 10 | P Poundbakery | -9.6% |
| 25 | W Waterfields | -10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Waterfields locations across 1 of the UK's 12 regions and nations.
Tracked stores by region
- North West 30
Customer overlap
Who shops at Waterfields
Tracked chains Waterfields customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MFG Morrisons St Helens Boundary Road
100
A
Asda Express Fuel
94
G
George
59
W
曼徹斯特宣道會沃靈頓（Warrington）分堂
51
C
Costco Gas
48
B
Bents Garden & Home
39
A
Arriva Merseyside
27
G
GBK Liverpool
23
More trends