Chain · United Kingdom · data through September 2026

T The Royal British Legion logo The Royal British Legion

Iceflower tracks 14 The Royal British Legion stores across 6 of the UK's 12 regions and nations. It ranks #34 of 1,554 tracked UK social & community service chains by card spend. Its share of tracked category spend moved +10.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
14
Regions
6
Category
Social & Community Service
Category rank
#34

Growth

The Royal British Legion against its category

The biggest tracked UK social & community service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Royal British Legion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 S Southern Housing logo Southern Housing +11.6%
2 C Children & Social Services +6.4%
3 R Resident Advisor -7.7%
4 N Northern Ireland Housing Executive -13.8%
5 H Housing 21 +0.4%
6 C CSI: Sittingbourne +11.2%
7 M Morrison's West Denton Community Champion -
8 Y Yorkshire Water Ripon +4.2%
9 A Aspire Housing +16.2%
10 N Notting Hill Genesis logo Notting Hill Genesis -23.3%
34 T The Royal British Legion logo The Royal British Legion +10.5%

Share of tracked category spend, indexed

100 89.0 2024 Q4 2026 Q3

Store footprint

Store map

14 tracked The Royal British Legion locations across 6 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 4
  • South East 3
  • South West 3
  • London 2
  • East of England 1
  • West Midlands 1

Customer overlap

Who shops at The Royal British Legion

Tracked chains The Royal British Legion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Co-op Food logo Co-op Food 100
A ALDI logo ALDI 85
P Premier logo Premier 47
N Nisa Local logo Nisa Local 39
M McDonald's logo McDonald's 36
T The Range logo The Range 35
G Greggs logo Greggs 33
O One Stop logo One Stop 26

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