Growth
The Kitchen against its category
The biggest tracked UK restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Kitchen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Cardamon at the Bridge | - |
| 2 |
W
Wagamama
|
-6.4% |
| 3 |
T
Toby Carvery
|
-8.0% |
| 4 |
N
Nando's
|
-51.3% |
| 5 |
M
Miller & Carter
|
-10.2% |
| 6 |
H
Harvester
|
-6.9% |
| 7 | Y YO! Ayr Tesco Kiosk | +2.5% |
| 8 |
Z
Zizzi
|
-2.9% |
| 9 | Y YO! Bletchley Tesco Kiosk | -6.8% |
| 10 |
Y
YO! Sushi
|
+4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Kitchen locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- North West 3
- London 2
- South East 2
- West Midlands 2
- East Midlands 1
- East of England 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at The Kitchen
Tracked chains The Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends