Growth
Longdan against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Longdan's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
+0.2% |
| 2 |
A
Asda
|
-6.4% |
| 3 |
A
ALDI
|
+4.2% |
| 4 |
S
Sainsbury's
|
-4.1% |
| 5 |
L
Lidl
|
-2.1% |
| 6 |
M
Morrisons
|
+5.0% |
| 7 |
M
M&S Simply Food
|
+8.1% |
| 8 |
C
Co-op Food
|
-7.3% |
| 9 |
W
Waitrose & Partners
|
+2.3% |
| 10 | I Iceland | -3.0% |
| 101 | L Longdan | -8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Longdan locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 6
- South East 4
- East of England 1
Customer overlap
Who shops at Longdan
Tracked chains Longdan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tesco Extra
100
More trends