Growth
Creams against its category
The biggest tracked UK casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Creams's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Krispy Kreme
|
-16.9% |
| 2 | K Kaspa's | -5.1% |
| 3 |
H
Heavenly Desserts
|
+4.4% |
| 4 |
C
Creams
|
+9.5% |
| 5 |
D
Dunkin'
|
-14.4% |
| 6 | T Treatz | - |
| 7 | L Little Dessert Shop | - |
| 8 | H Humble Crumble | - |
| 9 | T The Ivy Liverpool Brasserie | - |
| 10 |
V
Venchi
|
-17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Creams locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- London 22
- South East 14
- East of England 8
- South West 3
- North West 2
- North East 1
- West Midlands 1
Customer overlap
Who shops at Creams
Tracked chains Creams customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends