Growth
Creams against its category
The biggest tracked UK ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Creams's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Creams
|
-7.3% |
| 2 | Y Yummies | - |
| 3 | A Afters Original | - |
| 4 |
C
Cadwaladers
|
-11.2% |
| 5 | C Cheshire Farm Ice Cream | -12.9% |
| 6 |
S
Snowflake Luxury Gelato
|
-1.3% |
| 7 | T The Cow | +5.8% |
| 8 |
R
Rassams Creamery
|
+12.1% |
| 9 | G GFactoryBasingstoke | - |
| 10 | S Simpsons Buckie | - |
Share of tracked category spend, indexed
Store footprint
Store map
67 tracked Creams locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- London 23
- South East 18
- East of England 12
- South West 5
- West Midlands 3
- North East 2
- North West 2
- Wales 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Creams
Tracked chains Creams customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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