Chain · United States · data through August 2026

W Watermill Express logo Watermill Express

Iceflower tracks 31 Watermill Express stores across 7 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
31
States
7
Category
Food or Beverage Store

Growth

Watermill Express against its category

The biggest tracked US food or beverage stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Watermill Express's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 B Buffalo Trace Distillery +4.0%
2 H HoneyBaked Ham Company logo HoneyBaked Ham Company -5.8%
3 O Ole Smoky Distillery logo Ole Smoky Distillery -15.6%
4 G Grandpa's CheeseBarn logo Grandpa's CheeseBarn -0.7%
5 S Safe Harbor Seafood Market +15.4%
6 J Jessie Taylor Seafood +1.4%
7 B Beecher's Handmade Cheese logo Beecher's Handmade Cheese -0.4%
8 L Lee Lee International Supermarkets logo Lee Lee International Supermarkets -1.9%
9 L La Hacienda Brands, Inc. -
10 C Conrad's Crabs logo Conrad's Crabs -13.4%

Share of tracked category spend, indexed

100 2786.4 2024 Q1 2025 Q4

Store footprint

Store map

31 tracked Watermill Express locations across 7 US states.

Tracked stores by state

Customer overlap

Who shops at Watermill Express

Tracked chains Watermill Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Casino Grocery & Market 100
H H-E-B logo H-E-B 92
A Aguilar's Meat Market logo Aguilar's Meat Market 75
L Los Altos Ranch Market logo Los Altos Ranch Market 70
L Los Pinos Hardware 68
H H-E-B Fuel 68
V Vera's King O Meats 63
H HEB Blooms 59
G General's Headquarters 59

More trends

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