Growth
Yours Truly against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yours Truly's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 154 | Y Yours Truly | +0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Yours Truly locations across 6 US states.
Customer overlap
Who shops at Yours Truly
Tracked chains Yours Truly customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Veterinary Center of Hudson
30
K
Kepner's Tavern
28
F
Flip Side
28
Y
Yours Truly Restaurants
26
Z
Zeppe's Bistro & Pizzeria
25
W
World Wines & Liquors
24
H
Hudson's Restaurant
23
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