Growth
Wonderland against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wonderland's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Smoker Friendly
|
-1.3% |
| 2 |
W
Wild Bill's Tobacco
|
+9.3% |
| 3 |
T
Tobacco Connection
|
+3.2% |
| 4 | B Big Smoke | +10.2% |
| 5 |
T
Tobacco King and Vape
|
-16.0% |
| 6 | T Tobacco Hut | +10.4% |
| 7 | S Smoke Shop | +6.1% |
| 8 |
S
Smokers Choice
|
-0.3% |
| 9 | C Cox's Smokers Outlet | +16.4% |
| 10 | R River Rock Tobacco | +14.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Wonderland locations across 10 US states.
Tracked stores by state
- Arkansas 3
- Florida 2
- Delaware 1
- Missouri 1
- North Carolina 1
- New York 1
- Oklahoma 1
- South Carolina 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Wonderland
Tracked chains Wonderland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Krishna
100
Krishna
100
D
DEV Liquors Rivers Ave
48
P
Puff Tobacco and Vape
30
R
Rainbow Records
26
K
KC Mulligans
18
S
Smitty's Place Billiards
16
C
Carolina Spirits
14
5
540 Smoke and Vape
14
A
Abby Road
12
U
University Tobacco and Vapor
11
More trends