Growth
Wild Fork against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Fork's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
-3.1% |
| 2 |
P
Publix
|
-7.7% |
| 3 |
A
ALDI
|
+1.8% |
| 4 |
M
Meijer
|
-0.2% |
| 5 |
F
Food Lion
|
+4.7% |
| 6 |
S
Safeway
|
+0.3% |
| 7 |
H
H-E-B
|
+11.8% |
| 8 |
T
Trader Joe's
|
+7.4% |
| 9 |
G
Giant Eagle
|
+1.8% |
| 10 |
W
WinCo
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Wild Fork locations across 8 US states.
Tracked stores by state
- Florida 13
- California 9
- Illinois 9
- Texas 9
- Pennsylvania 3
- New Jersey 2
- Oklahoma 1
- Wisconsin 1
Customer overlap
Who shops at Wild Fork
Tracked chains Wild Fork customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Milam's Market
100
Milam's Market
100
C
Corporate Awards
44
S
Sunset Foods
28
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