Growth
University of Phoenix against its category
The biggest tracked US colleges & universities by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks University of Phoenix's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | U Universal | +0.8% |
| 2 | J Johns Hopkins University | -3.0% |
| 3 |
V
Vanderbilt University
|
- |
| 4 |
C
Collin College
|
+3.6% |
| 5 |
U
University of Pittsburgh
|
-17.9% |
| 6 |
U
University at Albany
|
-11.7% |
| 7 |
O
Ohio University
|
+12.5% |
| 8 |
U
University of Cincinnati
|
-1.8% |
| 9 | S SUNY Cortland | +2.7% |
| 10 |
W
Weber State University
|
-16.9% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked University of Phoenix locations across 10 US states.
Tracked stores by state
- Florida 2
- North Carolina 2
- Texas 2
- Arkansas 1
- Arizona 1
- Colorado 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at University of Phoenix
Tracked chains University of Phoenix customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
University of Denver
100
University of Denver
100
B
Ball Arena
22
Ball Arena
22
D
Denver International Airport
13
Denver International Airport
13
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